about us | Seday Ab Darya Company

designing and constructing swimming pools. In 2017, with the aim of expanding its services and providing innovative solutions in the pool industry, the company entered a new phase of growth and development by leveraging advanced technologies and modern approaches.

Relying on valuable experience and extensive technical knowledge, the specialized team at Sea Water has successfully applied its construction and installation skills across a diverse range of successful projects. Through active participation in residential, public, and private projects, the company is proud to have earned numerous certificates and letters of appreciation.

Today, backed by precise expertise, cohesive teamwork, and a steadfast commitment to quality and innovation, Sea Water maintains its position as a reputable and leading brand in the country’s water facilities industry, continuing its path of progress and excellence.

With a dedicated focus on the design and construction of public, championship, and large-scale sports complex pools in Iran, Sea Water Company is on the path to becoming the most authoritative reference in this sector. By importing premium pool equipment from top European brands and offering advanced maintenance services, we stand as pioneers in the industry.

A hallmark of our expertise is the execution of unique projects, such as glass and suspended pools—projects that perfectly illustrate innovation and boldness combined with uncompromised quality and aesthetics.

Our ultimate goal is to define and implement modern standards in pool design, construction, and maintenance; standards that guarantee uncompromising quality, high efficiency, and complete customer satisfaction. Through this approach, we strive to make a significant contribution to elevating the quality and professional level of the national pool industry.

Relying on expertise, innovation, and international standards, Sea Water Company defines its mission through the following core pillars:

Professional Design and Construction of Pools and Spas: Providing design and construction services for public, recreational, and residential pools, utilizing advanced technologies and strictly adhering to safety and quality standards.
Complex Pool and Spa Project Management: Implementing comprehensive project management principles from inception to final delivery, focusing on optimal resource utilization and precise scheduling to guarantee the best results.
Specialized Pool and Spa Services: Offering expert periodic maintenance and repair services to preserve efficiency, extend the lifespan of pools, and reduce future costs.
Utilization of Modern and Eco-Friendly Technologies: Employing smart and up-to-date technologies to optimize energy consumption and costs, thereby enhancing the efficiency of pool systems.
Importing Modern Equipment: Sourcing and installing pool and spa equipment from premier European brands, aimed at elevating the quality of services and creating an exceptional experience for customers.
Creating Unique Customer Experiences: Delivering creative solutions and customized services tailored to the diverse needs and preferences of our clients.
Agent Support and Training: Enhancing the knowledge and skills of our representatives through training programs and expertise transfer, aiming to build a widespread and capable network of professional services nationwide.

The organizational values at Sea Water Company not only define our corporate culture but also inspire us to deliver distinguished, professional, and sustainable services to our clients:

Superior Quality: Our commitment to delivering products and services that meet the highest quality standards ensures the enduring trust and satisfaction of our customers.
Innovation and Creativity: By harnessing modern technologies and creative ideas, we continuously strive to execute distinctive and inspiring projects.
Transparency and Integrity: We build our relationships with clients and partners on a foundation of mutual trust, transparent communication, and uncompromising honesty.
Continuous Support: Our dedicated after-sales services and permanent support reflect our devotion to maintaining the long-term quality and optimal performance of our projects.
Customer Commitment: Understanding the unique needs and desires of our clients is at the heart of all our decisions and actions, ensuring we deliver the best possible experience.
Sustainable Development: Mindful of limited water and energy resources, we adopt a sustainable, eco-friendly approach to optimize resource consumption and boost efficiency, advancing the pool industry.

These core values serve as our roadmap for creating an exceptional and enduring legacy in the pool and spa industry.

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2025

The Beginning and the Introduction of Modern Technology to Iran

The company's specialized activities in water disinfection and pool facilities commenced this year. By acquiring the official representation of WEDCO Germany, a manufacturer of water disinfection equipment and ozone generators, modern disinfection technologies were introduced to the country. Installing the first ozone generator in public pools without the need for a foreign technician was a major step in localizing technology and elevating execution standards in Iran.

Developing Technical Knowledge and Elevating Project Quality

During this year, the domestic design and manufacturing of ozone injection and generation systems were developed. The execution of mechanical facilities for home pools was upgraded to meet international standards by utilizing equipment from the Australian brand WATERCO, a manufacturer of pool pumps and filtration systems.

Providing Integrated Solutions for Luxury Projects

By fully designing and executing the mechanical and electrical facilities of prominent villa pools and manufacturing smart electrical panels to control pool equipment, the company solidified its entry into the premium and luxury residential project market, offering comprehensive, engineered solutions.

Entering Large-Scale Sports Projects

This year marked a turning point in the company's development; by designing and executing the mechanical and electrical facilities of sports projects and providing specialized consultancy for related ancillary spaces, invaluable experience was gained in managing complex, multi-dimensional projects.

Pioneering Suspended Pools and Expanding International Collaborations

Designing and executing the architecture, structure, and facilities of one of Iran's largest suspended pools placed the company at the forefront of this sector. In the same year, obtaining representations from BSV Spain (manufacturer of salt chlorinators) and FILTREAU Netherlands (provider of UV water disinfection systems) enhanced the quality and sustainability of project water filtration systems.

Expanding the Product Portfolio and Innovating in Projects

By securing the representation of PISCIMAR Spain (manufacturer of eco-friendly pool water chemicals and maintenance products), the company's product portfolio became more comprehensive. Simultaneously, executing suspended pools in high-rise buildings using fiberglass insulation provided a novel experience in designing and constructing non-traditional pools.

Entering Educational and Commercial-Sports Projects

Upon acquiring the representation of MAR PISCINE Italy (pool equipment and accessories), the company began designing and constructing pools for schools and commercial-sports complexes in accordance with global standards.

Diversifying Equipment and Aligning with Global Standards

By adding French brand ZODIAC (pool equipment and robotic cleaners), and Turkish brands GASSERO (boilers and heating systems) and AKERLIGHT (manufacturer of pool lighting systems), the quality of pool equipment was elevated, providing more advanced solutions for our projects.

Localization of Production and Development of International Brands

This year, the production of specialized equipment under the Iranian brand CRYSTAL POOL commenced to reduce reliance on imports. Additionally, acquiring the representation of FITSTAR Germany (aquatic sports equipment and endless pool nozzles), along with executing landmark suspended pool projects in high-rise towers, showcased the company's engineering capabilities.

Reconstruction of Major Projects and Expansion of Advanced Partnerships

We acquired representations for French brands AQUALIFT (movable pool floors and lifting systems) and SOFATEC (pool covers and enclosures). Key activities this year included the complete reconstruction of recreational complex pools, designing special projects with unique engineering requirements, and the full execution of structures and filtration plants for large-scale sports projects.

Consolidating Position and Entering the New Generation of Technologies

At this stage, Italian brand STARPOOL (a global leader in designing and building luxury spas), Swedish brand TYLO (manufacturer of sauna and spa equipment), and ADVANCED FIBER OPTICS (advanced fiber optic technology for pool lighting) joined the company's portfolio of collaborations. These achievements mark the pinnacle of our development path, consolidating the company's position as a leader in the country's water facilities industry.

Crystal Pool

Seday Ab Darya Company, with over 15 years of experience in consulting, design, construction, and import of swimming pool equipment, has established the Crystal Pool brand after extensive research and a thorough review of the latest global knowledge and technologies. This initiative was launched with the aim of creating a new transformation in the swimming pool industry and supporting Iranian specialists.

The products of this brand include filtration and heating systems, pool water treatment chemicals, and other essential equipment. They are specifically designed and manufactured in accordance with Iran’s climatic conditions. All Crystal Pool products are developed based on advanced global technologies and are introduced to the market with a strong focus on environmental protection, innovation, sustainable development, and adherence to customer-oriented principles.

Crystal Pool

Executive Leadership

Seday Ab Darya Company aims to become the leading reference for the design and implementation of public swimming pools, championship pools, and large sports complexes in Iran. We strive to be a pioneer in this industry. By importing swimming pool and spa equipment from the most reputable European brands and providing advanced maintenance services for public pools, we continuously move forward on the path of innovation.

Certifications